Media Arts

GEORGE POLK SCHOOL OF COMMUNICATIONS

B.A. in Media Arts


The department offers a comprehensive Bachelor of Arts degree that may either follow a specialized area of concentration or an integrated track, depending on the academic, creative and professional goals of the individual student. An area of concentration is a grouping of 24 or more credits in one of the following fields: Computer Graphics, Digital Design, Animation and Interactive Media; Digital Audio Production and Sound Design; Film, Television and Digital Video Production; Media Management; Photography/Digital Photography.

An integrated track is a grouping of 24 or more credits selected from across two or more of any of the above areas of concentration. Majors must consult with assigned faculty advisers in their field of interest to design, and be guided through, their particular program of study.


Computer Graphics

The Media Arts Department offers a comprehensive concentration in computer graphics and animation with state-of-the-art facilities for learning and production. Four multiplatform, fully equipped, networked computer labs support high-end classes in: graphics, painting and illustration, digital imaging, digital sculpture, 2D and 3D computer animation, interactive media design, Web design, and digital publishing. Professional and high-end peripherals supply students with full web and video output for reel production, and exhibition-grade large-format printing for portfolio presentation. Our comprehensive academic program is further complemented by our competitive internship/job placement program which successfully places students in the new media production industry.

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Computer Graphics: Digital Design/Animation/Interactive/web
MA 124 Computer Graphic I 3.00
MA 132 Computer Graphic II 3.00
MA 135 Motion Grapics I 3.00
MA 125 Digital Publishing I 3.00
MA 133 Digital Illustration I 3.00
MA 1361 World Wide Web Publishing I 3.00
MA 161 Dig. Portfolio/Exhibition 3.00
+ One (1) of the following:
MA 198 Independent Study 3.00
MA 199 Media Arts Internship 3.00

Digital Audio

The Digital Audio concentration offers hands-on experience and individually assigned studio hours on cutting-edge equipment, which allow students to further their skills and knowledge through class lectures and self-experimentation. Media Arts 101 Audio Prod. I (see below) covers microphones, live recording, multitrack mixing, and mixing board concepts. Media Arts 107 Digital Audio I, Media Arts 110 Digital Audio II, Media Arts 114 Digital Audio III series of classes focus on multitrack MIDI and hard disk audio recording, editing, mixing and locking sound to a moving image. These classes are appropriate for soundtrack design, sound effects design, or straight ahead music composition and recording. A minimum of 3 hours per week of studio time is assigned to each student, and additional hours are available for larger projects. The primary software packages used are the latest versions of MOTU Digital Performer and Pro Tools for the Mac and PC.

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Digital Audio: Music/Sound Design & Radio
MA 101 Audio Production I 3.00
MA 107 Digital Audio I 3.00
MA 110 Digital Audio II 3.00
MA 114.1 Digital Audio III 3.00
MA 114.2 Digital Audio IV 3.00
MA 1012 Audio Production II 3.00
MA 147 Studio Recording for the Music Producer 3.00
MA 199 Media Arts Internship 3.00

Film & Video

To prepare students for rewarding careers in moving image production, the Media Arts Department offers a concentration that includes acting, multi-camera TV studio production, non-linear editing, production management, screenplay & script writing, video field production and traditional 16mm film production courses. All classes are held on campus in the Department's state-of-the-art labs and facilities.

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Film & Video Production: Shooting/Directing/Editing
MA 106 Video Workshop I 3.00
MA 1081 Video Workshop II 3.00
MA 145 Video Workshop III 3.00
MA 152 Screenplay 3.00
MA 155 Directing Moving Image 3.00
MA 199 Media Arts Internship 3.00
+ One (1) of the following:
MA 190 Film Production I 3.00
MA 102 Television Production 3.00
+ One (1) of the following:
MA 105 Lighting I 3.00
MA 206 Advanced Editing 3.00

Media Management

For would-be producers in music, design, movie and television industries, this Concentration in Media Management focuses on training in management & business of media organizations, financing, programming, communications law and all issues relating to art & commerce.

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Media Management: Business/Marketing
MA 255 Prod Management 3.00
MA 106 Video Workshop I 3.00
MA 101 Audio Production I 3.00
MA 126 Advertising I: Principals 3.00
MA 157 Advertising II: Creative 3.00
MA 580 The Independent Producer 3.00
MA 257 The Music Business 3.00
MA 199 Media Arts Internship 3.00

Photography

The photography department is based on the making and understanding of photo-based images. Students work in virtually all modes of photography with the goal of pursuing a career as a freelance or commercial photographer/artist, or for admission to graduate school. The digital revolution has caused a significant change in the field of photography. The Department's goal is to introduce both traditional and digital classes in unison. Students are encouraged to become fluent in all aspects of photographic technologies. Students take classes in beginning / intermediate / advanced photography, creative and alternative processes. They can take beginning and advanced color classes as well as studio/production and photo history. The digital classes include all levels of digital photography and digital printmaking.

The photography equipment is all new and includes three different darkrooms. The beginning darkroom has new Saunders 4x5 enlargers. A state of the art intermediate/advanced darkroom has cold light head Zone VI enlargers, and the color darkroom has a new 20" HOPE color processor for C-printing as well as individual color darkrooms. The department has a film processing room and a photo studio with professional lighting equipment. The digital equipment has all been upgraded to state of the art. The department is committed to instruct students with the best tools in the business. For scanning images, the department has both Scitex professional quality flatbed scanners, as well as Nikon film scanners. The department uses the most current versions of all the standard digital editing software.

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Photography: Digital/Fine Art/Creative
MA 115 Introduction to Photography 3.00
MA 118 Digital Photography I 3.00
MA 122 Digital Photography II 3.00
MA 123 Studio Photography 3.00
MA 111 Photo Journalism 3.00
MA 105 Lighting I 3.00
MA 120 Creative Photography 3.00
MA 197 Independent Study 3.00
MA 199 Media Arts Internship 3.00

Screenwriting

For would-be writers and directors in television, movie, animation and interactive industries, this Concentration offers students a wide range of creative writing classes that teach different formats, genres and skills. Course topics include: story design, story boards, character development, documentary writing, screen/teleplay design, sit-com, horror, drama, experimental and much more!

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Screenwriting: Film/Television/Animation
MA 152 Screenplay 3.00
MA 150 Writing for Visual Media 3.00
MA 154 Situation Comedy 3.00
MA 188 Film Noir: The Dark Side of America 3.00
MA 550 The Story 3.00
MA 106 Video Workshop II 3.00
MA 551 The Screenplay 3.00
MA 199 Media Arts Internship 3.00

Television Production

The Film, Television and Media Studies concentration focuses on a variety of paths students may pursue for employment as writers, teachers, archivists, museum personnel. This concentration also aims to enhance student knowledge of film and television for use in the creative fields of directing, cinematography, screenwriting and acting. Areas of study include: American and World Film History, including African-American Film History; Genre and Auteur Studies with courses on Film Noir, Teens Films and American Auteurs from Hitchcock to David Lynch to Charles Burnett; and Television Studies, including a critical History of Television Genres.

Core Curriculum requirements for this major are summarized below:
Core Seminar 3 credits
Humanities
English Composition 3 credits
English Literature 6 credits
Philosophy 6 credits
Foreign Language 6 credits
Social Sciences
History 6 credits
Social Sciences (ANT, ECO, POL, PSY, SOC) 6 credits
Science and Mathematics
Mathematics 3 - 4 credits
Science 10 credits
Communication, Visual & Performing Arts
Speech 3 credits
Visual & Performing Arts (ART, DNC, MUS, THE) 3 credits
Ancillary Requirements
Six (6) advanced credits in a single discipline other than Media Arts.
Major Requirements
General Requirements for major in Media Arts:
Foundation Courses (required): 12 credits
Area of Concentration Electives: 24 credits
TOTAL: 36 credits
12 credits of Foundation Courses
MA 100 Media Aesthetics 3.00
and
One (1) of the following courses:
MA 119 Business of Media Arts 3.00
MA 162 Photography Portfolio/Exhibition 3.00
MA 257 The Music Business 3.00
MUS 180 The Music Business 3.00
and
One (1) of the following courses:
MA 150 Writing for Visual Media 3.00
MA 152 Screenplay 3.00
and
One (1) of the following courses:
ART 108 History of Photography 3.00
MA 164 History of Photography 3.00
MA 187 Film and Television Studies 3.00
MA 239 Survey of Computer Art 3.00
and
24 credits from the following:
Television Production
MA 102 Television Production I 3.00
MA 103 Television Production II 3.00
MA 1032 Television Production III 3.00
MA 106 Video Workshop I 3.00
MA 105 Lighting I 3.00
MA 155 Directing Moving Image 3.00
MA 197 Independent Study 3.00
MA 199 Media Arts Internship 3.00